You're currently on:
Kenneth Cole
“Who you are on the inside, defines who you are on the outside.”
Mindstyle is Kenneth Cole New York’s concept that embraces a person’s true spirit by encouraging individuality. It’s an opportunity to separate the brand from the “dictated lifestyle”
brands by encouraging a thinking approach to making choices-from what to wear to what causes to support. With technological advancements, increasing access to information and our ever-shrinking world, nothing is off-limits to anyone anymore. This has created a growing community of freethinkers who don’t need to be dictated to. They choose their own lifestyle and feel confident in their decisions. Mindstyle has to be the base for every facet of the brand. It’s always something to keep in mind.
“Even the product has a sense of occasion.”
By recognizing the many occasions in our consumer’s life, we can design and develop our product to cater to each that encompass the majority of products we make: Social Evening, Business Meeting, Weekday, Downtime.
Creating seasonal occasions with these in mind, the brand becomes the destination for our consumer’s needs.
